Having already cracked Europe, the ST team had pivoted their focus to new markets. That next challenge was LatAm - a region notoriously known for being complex and demanding when it comes to event builds. Logistics, suppliers, language barriers and local nuances all play a part, but from the outset, we knew this was something we could deliver successfully.

 We work seamlessly with the ST team so the brief was mindful of location, but we still had visions of immersive tunnels, neon lights, curved edges and great cocktails for all. We had work to do.

We leaned into a simplified structural language to ensure build efficiency and clarity, while embracing bold colours, elevated finishes and sharp visual effects to create real presence. But no one wants “safe,” so as always we pushed further. We tapped into our trusted local network to explore what was possible on the ground, challenging assumptions and unlocking creative solutions. From those early conversations, the direction - and the opportunity - quickly became clearer.

• Large-scale LED played a central role, carefully curated and delivered alongside the best suppliers in the region to ensure quality and impact were never compromised.
 • Graphics were flown into region. As graphics are just a big a billboard as their digital counterpart – and what a difference it made. 
 • We thought hard about our rigged elements, what could be lighter, what would create genuine interest and what was worth those high costs.
 • Activations were curated based on the region. But most importantly, we listened - to the client, to our partners, and to the quirks of the region. This collaborative approach allowed us to create spaces that felt authentic and alive. The result was an environment where energy flowed naturally, conversations felt effortless, and the space was consistently active and engaging throughout the event.

The Creative Co. are global experts, we have already done the work to ensure we will have a solid team on the ground, from vetted suppliers to local PM's we will be able to guide you through exhibiting, at any location in the world. If this sounds good, please reach out on our contact page.