As a new brand entering the gaming industry, Playnetic needed a presence that felt confident, credible, and instantly memorable. ICE 2024 offered the perfect platform to introduce the business to that global audience, but with an evolving brand, the stand needed to do more than showcase products - it needed to bring Playnetic’s identity to life. We had to create a premium, forward-thinking experience that would position Playnetic as the ambitious new player in the market. From visual direction and spatial design through to finishes, and visitor flow, every element needed to work together to communicate who Playnetic were, what they stood for, and where they were heading.

Working closely with the Playnetic team, we developed a creative direction that reflected the brand’s modern identity while ensuring the stand remained welcoming, functional, and engaging from every angle. With tight timelines and high expectations, collaboration and flexibility were critical throughout the process. Our design focused on creating a clean, contemporary space. Open sightlines and thoughtful spatial planning encouraged movement through the stand while naturally drawing visitors into the impressive central bar, passing demonstrations, tournaments and device tables on the journey. Every detail was carefully considered to maximise visitor interaction and create an experience that felt polished, premium, and immersive throughout the event.

We have worked togther on every booth since ICE 2024. And the core requirements have remained - dedicated meeting areas, integrated demo stations, a showstopping bar, and high-impact branded touchpoints. From initial chats, to evolving concepts, through to build and installation, The Creative Co managed every project end-to-end to ensure a seamless delivery on-site for Playnetic’s growing show calender. The feedback has always been incredible, for industry experts to the Playnetic team themselves, we have created a space that not only captured attention throughout the event, but also providing Playnetic with a powerful platform to strengthen relationships, generate new opportunities, and establish a well-deserved presence within the gaming industry.

Whether you're launching a new brand, planning your next exhibition, or looking to strengthen your presence in the market, we'd love to hear from you and explore how we can support your journey.